June 23rd, 2014 by Tranquil Blue In the mid-1990’s, email marketing was one of the most efficient forms of marketing for businesses. This involved using emails to send ads or inform the targeted consumer segments about new products, sales, and offers. In those days it was an emerging channel of marketing for businesses, so open and click-through rates were quite high. Today, however, things have changed. Email marketing is harder now than ever before. Everybody is using it to market their products and services. The result is consumer inboxes stuffed with marketing emails from numerous companies. No surprise then that most people delete such marketing emails without even opening them. Also, email service providers have come up with spam protection features which means your email could land in a customer’s spam folder and may never be seen. This has led to a rapid decline in open and click-through rates. But though open and click-through rates have reached rock bottom value and social media has taken a more prevalent place, email marketing is still one of the main methods for marketing used by businesses around the world. Email marketing is an effective marketing tactic that can generate results when done right. To get the desired results from your email marketing strategies, ensure you avoid spam filters and get your email to the readers’ inboxes. Here are some tips to help you out: 1. Manage the Subject Line A subject line is a significant factor in making it through spam filters. According to […]
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